Archie Bunker Used To Call Me 'the

The Trafficking Of Sex And Violence Is Comes After The Demand For Ratings.

In The Area We're Discussing, Leadership Begins On Madison Avenue, On The Desks And In The Offices Of People Who Spend Hundreds Of Millions Of Dollars Buying What Will Get Them Ratings.

The Evidence Seems Clear That Those Business Which Actively Serve Their Many Constitutencies In Creative, Morally Thoughtful Ways Also, Over The Long Run, Serve Their Shareholders Best. Companies Do, Infact, Do Well By Doing Good.

Bud [yorkin] Broke Out Big When He Did 'the Fred Astaire Show' And Won Four Emmys. His Wife At The Time Suggested That We Team Up. We Got A Lot Of Press In Show Business Papers, And A Number Of Offers...we Eventually Signed With Paramount Pictures. But I Always Like To Say, His Was The Horse That We Rode In On. That Is My Favorite Recollection.

You Know, You Throw Rocks In The Lake And Scientists Will Tell You You're Raising The Level Of The Lake, But All You Get To See Is The Ripple.