Anything Can Change, Because The Smartphone Revolution

We Have Three Post-pc Devices: The Ipod, The Iphone, And The Ipad, The Revolutionary Device That Defined A Whole New Categoryit's Outstripping The Wildest Of Predictions.

There Are Times In All Of Our Lives When A Reliance On Gut Or Intuition Just Seems More Appropriate - When A Particular Course Of Action Just Feels Right.

Gaming Has Kind Of Evolved A Bit. More People Play On Portable Devices. Where We Might Go In The Future, We'll See. Customers Love Games. I'm Not Interested In Being In The Console Business In What Is Thought Of As Traditional Gaming. But Apple Is A Big Player Today And Things In The Future Will Only Make That Bigger.

Price Is Rarely The Most Important Thing. A Cheap Product Might Sell Some Units. Somebody Gets It Home And They Feel Great When They Pay The Money, But Then They Get It Home And Use It And The Joy Is Gone.

We Sold More Ipads In The Last Quarter Alone Than Any Pc Manufacturer Sold In Their Entire Line.