Any Expensive Ad Represents The Toil, Attention,

To Say That "the Camera Cannot Lie" Is Merely To Underline The Multiple Deceits That Are Now Practised In Its Name.

Societies Have Always Been Shaped More By The Nature Of The Media By Which Men Communicate Than By The Content Of The Communication.

The Artist Must Ever Play And Experiment With New Means Of Arranging Experience, Even Though The Majority Of His Audience May Prefer To Remain Fixed In Their Old Perceptual Attitudes.

A New Medium Is Never An Addition To An Old One, Nor Does It Leave The Old One In Peace. It Never Ceases To Oppress The Older Media Until It Finds New Shapes And Positions For Them.

If Men Were Able To Be Convinced That Art Is A Precise Advance Knowledge Of How To Cope With The Psychic And Social Consequences Of The Next Technology, Would They All Become Artist? Or Would They Begin A Careful Translation Of New Art Forms Into Social Navigation Charts? I Am Curious To Know What Would Happem If Art Were Suddenly Seen For What It Is, Namely, Exact Information Of How To Rearrange One's Psyche In Order To Anticipate The Next Blow From Our Own Extended Faculties.