And I Still Buy Books At B&n,

It's Not An Experiment If You Know It's Going To Work.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

A Lot Of People – And I’m Just Not One Of Them – Believe That You Should Live For The Now. I Think What You Do Is Think About The Great Expanse Of Time Ahead Of You And Try To Make Sure That You’re Planning For That In A Way That’s Going To Leave You Ultimately Satisfied. This Is The Way It Works For Me.

For Many People, Extended Reading Sessions On An Lcd Display Cause Eyestrain.

We've Got Thousands Of Investors Counting On Us. And We're A Team Of Thousands Of Employees All Counting On Each Other. That's Fun.