An Important Fact About Verbal Behavior Is

A Vast Technology Has Been Developed To Prevent, Reduce, Or Terminate Exhausting Labor And Physical Damage. It Is Now Dedicated To The Production Of The Most Trivial Conveniences And Comfort.

Better Contraceptives Will Control Population Only If People Will Use Them. A Nuclear Holocaust Can Be Prevented Only If The Conditions Under Which Nations Make War Can Be Changed. The Environment Will Continue To Deteriorate Until Pollution Practices Are Abandoned. We Need To Make Vast Changes In Human Behavior.

Behavior Is Determined By Its Consequences.

Twenty-five Hundred Years Ago It Might Have Been Said That Man Understood Himself As Well As Any Other Part Of The World. Today He Is The Thing He Understands Least.

It Is A Surprising Fact That Those Who Object Most Violently To The Manipulation Of Behaviour Nevertheless Make The Most Vigorous Effort To Manipulate Minds.