An Important Fact About Verbal Behavior Is

Better Contraceptives Will Control Population Only If People Will Use Them. A Nuclear Holocaust Can Be Prevented Only If The Conditions Under Which Nations Make War Can Be Changed. The Environment Will Continue To Deteriorate Until Pollution Practices Are Abandoned. We Need To Make Vast Changes In Human Behavior.

That's All Teaching Is; Arranging Contingencies Which Bring Changes In Behavior.

Society Attacks Early, When The Individual Is Helpless. It Enslaves Him Almost Before He Has Tasted Freedom. The 'ologies' Will Tell You How Its Done Theology Calls It Building A Conscience Or Developing A Spirit Of Selflessness. Psychology Calls It The Growth Of The Superego. Considering How Long Society Has Been At It, You'd Expect A Better Job. But The Campaigns Have Been Badly Planned And The Victory Has Never Been Secured.

No One Asks How To Motivate A Baby. A Baby Naturally Explores Everything It Can Get At, Unless Restraining Forces Have Already Been At Work. And This Tendency Doesn't Die Out, It's Wiped Out.

In The Traditional View, A Person Is Free. He Is Autonomous In The Sense That His Behavior Is Uncaused. He Can Therefore Be Held Responsible For What He Does And Justly Punished If He Offends. That View, Together With Its Associated Practices, Must Be Re-examined When A Scientific Analysis Reveals Unsuspected Controlling Relations Between Behavior And Environment.