All The Talk About The So-called Unspeakable

Capital Does Not 'beget Profit' As Marx Thought. The Capital Goods As Such Are Dead Things That In Themselves Do Not Accomplish Anything. If They Are Utilized According To A Good Idea, Profit Results. If They Are Utilized According To A Mistaken Idea, No Profit Or Losses Result. It Is The Entrepreneurial Decision That Creates Either Profit Or Loss.

The Consumers Suffer When The Laws Of The Country Prevent The Most Efficient Entrepreneurs From Expanding The Sphere Of Their Activities. What Made Some Enterprises Develop Into "big Business" Was Precisely Their Success In Filling Best The Demand Of The Masses.

The [liberals] Consider Profits As Objectionable. The Very Existence Of Profits Is In Their Eyes A Proof That Wage Rates Could Be Raised Without Harm To Anybody. They Speak Of Profit Without Dealing With Loss. Profit And Loss Are The Instruments By Means Of Which The Consumers Keep A Tight Rein On All Business Activities. A Profitable Enterprise Tends To Expand; An Unprofitable One Tends To Shrink. The Elimination Of Profit Renders Production Rigid And Abolishes The Consumer's Control.

Historical Knowledge Is Indispensable For Those Who Want To Build A Better World

The Development Of Capitalism Consists In Everyone Having The Right To Serve The Consumer Better Or More Cheaply.