All Achievement Should Be Measured In Human

The Principle Of Majority Rule Is The Mildest Form In Which The Force Of Numbers Can Be Exercised. It Is A Pacific Substitute For Civil War In Which The Opposing Armies Are Counted And The Victory Is Awarded To The Larger Before Any Blood Is Shed. Except In The Sacred Tests Of Democracy And In The Incantations Of The Orators, We Hardly Take The Trouble To Pretend That The Rule Of The Majority Is Not At Bottom A Rule Of Force.

In The End, Advertising Rests Upon The Fact That Consumers Are A Fickle And Superstitious Mob, Incapable Of Any Real Judgment As To What It Wants Or How It Is To Get What It Thinks It Likes.

The News And The Truth Are Not The Same Thing.

Men Command Fewer Words Than They Have Ideas To Express, And Language, As Jean Paul Said, Is A Dictionary Of Faded Metaphors.

The Systems Of Stereotypes May Be The Core Of Our Personal Tradition, The Defenses Of Our Position In Society. They Are An Ordered More Or Less Consistent Picture Of The World, To Which Our Habits, Our Tastes, Our Capacities, Our Comforts And Our Hopes Have Adjusted Themselves. They May Not Be A Complete Picture Of The World, But They Are A Picture Of A Possible World To Which We Are Adapted. In That World, People And Things Have Their Well-known Places, And Do Certain Expected Things. We Feel At Home There. We Fit In. We Are Members.