Aim For Brevity While Avoiding Jargon.

… What Society Overwhelmingly Asks For Is Snake Oil. Of Course, The Snake Oil Has The Most Impressive Names — Otherwise You Would Be Selling Nothing — Like “structured Analysis And Design”, “software Engineering”, “maturity Models”, “management Information Systems”, “integrated Project Support Environments” “object Orientation” And “business Process Re-engineering”.

Much Of The Excitement We Get Out Of Our Work Is That We Don't Really Know What We Are Doing.

Apl Is A Mistake, Carried Through To Perfection. It Is The Language Of The Future For The Programming Techniques Of The Past: It Creates A New Generation Of Coding Bums.

Write A Paper Promising Salvation, Make It A "structured" Something Or A "virtual" Something, Or "abstract," "distributed" Or "higher-order" Or "applicative" And You Can Almost Be Certain Of Having Started A New Cult.

Perfecting Oneself Is As Much Unlearning As It Is Learning.