Accept The Fact That We Have To

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

Organizationally What Is Required - And Evolving - Is Systems Management.

The Most Important Decisions In Organizations Are People Decisions, And Yet Only The Military, And Only Recently, Has Begun To Ask, "if We Assign This General To Lead This Base, What Do We Expect Him To Accomplish?"

We Live In An Age Of Unprecedented Opportunity: If You’ve Got Ambition And Smarts, You Can Rise To The Top Of Your Chosen Profession, Regardless Of Where You Started Out.

The Problem In My Life And Other People's Lives Is Not The Absence Of Knowing What To Do But The Absence Of Doing It.