Above All, You Want To Create Something

I Truly Believe That Capitalism Was Created To Help People Live Better Lives, But Sadly Over The Years It Has Lost Its Way A Bit. The Short-term Focus On Profit Has Driven Most Businesses To Forget About The Important Long-term Role They Have In Taking Care Of People And The Planet.

Good People Have Always Been At The Heart Of The Virgin Business, And That's Largely Because We Have Tried To Keep Our Business Small, And Our Management Teams Tight-knit. I Feel That Small, Compact Companies, Are Better Run. That Is Partly Because People Feel More Connected In Small Companies.

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

All Good Leaders Listen To Their People And Empower Them To Go Away And Turn Any Innovative Ideas They Have Into A Reality.

Entrepreneurial Business Favours The Open Mind. It Favours People Whose Optimism Drives Them To Prepare For Many Possible Futures, Pretty Much Purely For The Joy Of Doing So.