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A Young Financial Writer Once Brought Ridicule Upon Himself By Stating That A Certain Company Had Nothing To Commend It Except Excellent Earnings. Well, There Are Companies Whose Earnings Are Excellent But Whose Stocks I Would Never Recommend. In Selecting Investments, I Attach Prime Importance To The Men Behind Them. I'd Rather Buy Brains And Character Than Earnings. Earnings Can Be Good One Year And Poor The Next. But If You Put Your Money Into Securities Run By Men Combining Conspicuous Brains And Unimpeachable Character, The Likelihood Is That The Financial Results Will Prove Satisfactory.
-B. C. Forbes
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A Young Financial Writer Once Brought Ridicule

B. C. Forbes
A Young Financial Writer Once Brought Ridicule Upon Himself By Stating That A Certain Company Had Nothing To Commend It Except Excellent Earnings. Well, There Are Companies Whose Earnings Are Excellent But Whose Stocks I Would Never Recommend. In Selecting Investments, I Attach Prime Importance To The Men Behind Them. I'd Rather Buy Brains And Character Than Earnings. Earnings Can Be Good One Year And Poor The Next. But If You Put Your Money Into Securities Run By Men Combining Conspicuous Brains And Unimpeachable Character, The Likelihood Is That The Financial Results Will Prove Satisfactory.
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