A Point Of View Can Be A

The Age Of Automation Is Going To Be The Age Of "do It Yourself".

Except For Light, All Other Media Come In Pairs, With One Acting As The "content" Of The Other, Obscuring The Operation Of Both.

The Cave Art Of Madison Avenue Has Been By Far The Most Innovative And Educative Art Form Of The Twentieth Century.

Professionalism Is Environmental. Amateurism Is Anti Environmental. Professionalism Merges The Individual Into Patterns Of Total Environment. Amateurism Seeks The Development Of The Total Awareness Of The Individual And The Critical Awareness Of The Ground Rules Of Society. The Amateur Can Afford To Loose.

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.