A Metaphor Is Not An Ornament. It

The Price Of Maintaining Membership In The Establishment Is Unquestioning Acceptance Of Authority.

The Television Commercial Is Not At All About The Character Of Products To Be Consumed. It Is About The Character Of The Consumers Of Products. (128)

What The Advertiser Needs To Know Is Not What Is Right About The Product But What Is Wrong About The Buyer.

Reading Is The Scourge Of Childhood Because, In A Sense, It Creates Adulthood.

Television Is Altering The Meaning Of 'being Informed' By Creating A Species Of Information That Might Properly Be Called Disinformation. Disinformation Does Not Mean False Information. It Means Misleading Information - Misplaced, Irrelevant, Fragmented Or Superficial Information - Information That Creates The Illusion Of Knowing Something, But Which In Fact Leads One Away From Knowing.