A Leader Must Be Inspired By The

To Operate Based On Conviction And Belief Requires An Acceptance That Your Actions Could Get You Fired. This Is Different From Pig-headed Bravado, And It Is Different From Putting The Company At Risk.

To Become An Academic Expert Takes Years Of Studying. Academic Experts Are Experts In How And What Others Have Done. They Use Case Studies And Observation To Understand A Subject.

Mergers Are Like Marriages. They Are The Bringing Together Of Two Individuals. If You Wouldn't Marry Someone For The 'operational Efficiencies' They Offer In The Running Of A Household, Then Why Would You Combine Two Companies With Unique Cultures And Identities For That Reason?

When We Are In Groups, When We Are Surrounded By People Who Believe What We Believe, Trust Emerges And Our Very Survival And Progress Goes Up.

Because A True Sense Of Purpose Is Deeply Emotional, It Serves As A Compass To Guide Us To Act In A Way Completely Consistent With Our Values And Beliefs. Purpose Does Not Need To Involve Calculations Or Numbers. Purpose Is About The Quality Of Life. Purpose Is Human, Not Economic.