A Good Leader Leads From The Front.

About 40 Percent Of My Time Is Spent On Social Issues And Building New Organizations, More For The Benefit Of The Climate Or Health Issues.

Most Of Our Businesses Do Succeed, But If Something Completely Fails, Then As Long As We Bow Out Gracefully And Pay Off All Our Debts, And Nobody Gets Hurt, Then I Don't Think People Disrespect Virgin For Trying. The Public Appreciates Someone Having A Go; It Appreciates The Attempt. Who's Been A Success In Life Who Hasn't Failed?

I've Taken Many Knocks Over The Years But It Has Only Made Me Stronger And More Determined To Succeed.

Every Success Story Is A Tale Of Constant Adaption, Revision And Change. A Company That Stands Still Will Soon Be Forgotten. Trying To Provoke Positive Change Is A Principle We've Embedded Across The Virgin Family For More Than Four Decades.

Clearly In The Eyes Of The Consumer; The Brand Has Not Been Diluted, But We Must Guard Against That Happening At All Costs.