A Good Column Is One That Sells Paper. It Doesn't Matter How Beautifully It Is Written And How Much You Admire The Author... If It Doesn't Sell Any Papers, It's Not A Good Column. It's A Terrible Yardstick To Use, But In The Newspaper Business, That's The Whole Thing.
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A Good Column Is One That Sells
Herb Caen
A Good Column Is One That Sells Paper. It Doesn't Matter How Beautifully It Is Written And How Much You Admire The Author... If It Doesn't Sell Any Papers, It's Not A Good Column. It's A Terrible Yardstick To Use, But In The Newspaper Business, That's The Whole Thing.
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