A Brand Is Simply Trust.

The Best Innovation Is Sometimes The Company, The Way You Organize The Company

Unfortunately, People Are Not Rebelling Against Microsoft. They Don't Know Any Better.

If You Don't Cannibalize Yourself, Someone Else Will.

Most People Have No Concept Of How An Automatic Transmission Works, Yet They Know How To Drive A Car. You Don't Have To Study Physics To Understand The Laws Of Motion To Drive A Car. You Don't Have To Understand Any Of This Stuff To Use Macintosh.

The Biggest Effect Of The Personal Computer Revolution Has Been To Allow Millions And Millions Of People To Experience Computers Themselves Decades Before They Ever Would Have In The Old Paradigm.